Sunday, June 29, 2014

Film Innovation Has Been Frozen

Salvete.

The other day Disney's Frozen passed the one-billion dollar mark, becoming the highest-grossing animated film of all time (not counting Avatar). I would like to make a brief post to warn the world, if it isn't too late already. So here it is:

Frozen is not as good as you make it to be. It is new, sure, and it has three or four passable songs, but it is not worth a billion dollars. Disney knows this, and they have tried it before. Do you remember Tangled? How you all fawned over that film for months after its release! How easy it was for Disney to see a pattern! Now, that pattern is perfected. You are essentially begging Disney to make the exact same kinds of movies for the rest of its existence, with catchy songs, little plot, and targeted advertising. Innovation is dying, and you ground it beneath your foot. I hope you like Dreamworks, because that may be the only strong animation studio left that is bold enough to try new things. You fed from Disney's hand like animals, and you must now pay the price.

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